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Author Question: Nielsen uses consumer data, point-of-sale data, and in-store auditors as part of ________. (Read 49 times)

Aimless0988

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on: Feb 10, 2022

Question 1

Nielsen Ratings service, ________, measures TV audience size and viewer demographics for TV programs.
◦ a syndicated data processing firm
◦ a standardized data processing firm
◦ a syndicated data services firm
◦ a packaged data services firm

Question 2

Nielsen uses consumer data, point-of-sale data, and in-store auditors as part of ________.
◦ cross-sectional studies
◦ tracking studies
◦ longitudinal studies
◦ transversal studies
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Marked as best answer by Aimless0988 on Feb 10, 2022

StephaniaF

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Reply #1 on: Feb 10, 2022
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Aimless0988

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Reply 2 on: Feb 10, 2022
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dawsa925

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Reply 3 on: Yesterday
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