Question 1
________is "balanced," as it has equal amounts of positive and negative positions, and typically it has "no opinion" or "neutral" separating the negative and positive sides.
◦ Likert
◦ The symmetric interval
◦ The nonsymmetric interval
◦ Stapel
Question 2
A respondent is asked to indicate his or her first, second, third, and fourth choices of hotels. This means the choices are ________ scaled.
◦ preferentially
◦ nominally
◦ differentially
◦ ordinally