Question 1
A marketing researcher should have a basic understanding of sample size determination because ________.
◦ sample size determines the research outcome
◦ sample size affects research efficiencies
◦ sample size is often a major cost factor
◦ sample size determines the provider of the sample
Question 2
A range whose endpoints define a certain percentage of the responses to a question is the ________.
◦ sample size
◦ sample range
◦ confidence interval
◦ confidence endpoint