Author Question: The public reporting of findings has ________ for the marketing researcher, as he or she must ensure ... (Read 85 times)

kandiwilson165@gmail.com · **on:** Feb 10, 2022

Question 1

The procedure for testing significance of difference between two means from two different groups (either two different samples or two different groups in the same sample) is ________ the procedure used in testing two percentages.
◦ different from
◦ the opposite of
◦ identical to
◦ similar to

Question 2

The public reporting of findings has ________ for the marketing researcher, as he or she must ensure that the report is accurate, valid, and not misleading.
◦ a significant ethical responsibility
◦ a significant revenue burden
◦ significant professional implications
◦ significant career implications

Khareemom14 · **Reply #1 on:** Feb 10, 2022

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