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Author Question: Grouping customers with similar characteristics, behaviors, and needs is known as ________. (Read 78 times)

BSITTON

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on: May 9, 2022

Question 1

Family, friends, and work groups make up a consumer's ________ and become role models for style, opinions, and other behaviors.
◦ situational factors
◦ self-image
◦ reference groups
◦ socioeconomic level
◦ culture

Question 2

Grouping customers with similar characteristics, behaviors, and needs is known as ________.
◦ a marketing mix
◦ market development
◦ social commerce
◦ market segmentation
◦ market penetration
Business in Action ¦ Bovee, Thill ¦ 9th Edition
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Marked as best answer by BSITTON on May 9, 2022

as4309

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Reply #1 on: May 9, 2022
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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BSITTON

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Reply 2 on: May 9, 2022
YES! Correct, THANKS for helping me on my review

cpetit11

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Reply 3 on: Yesterday
Gracias!

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