Question 1
Institutional advertisements that present a company's point of view on public issues such as education or health care are known as ________ advertising.
◦ product
◦ comparative
◦ cooperative
◦ advocacy
◦ consultative
Question 2
Intermediaries that primarily sell goods and services to individuals for their own personal use are called ________.
◦ drop shippers
◦ agents
◦ brokers
◦ distributors
◦ retailers