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Author Question: Retailers differ from wholesalers in that retailers ________. (Read 48 times)

xsk4r3kr0w

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Question 1

Push strategy differs from pull strategy because in push strategy a producer ________.
◦ appeals directly to end customers
◦ uses integrated marketing communications
◦ focuses on wholesalers or retailers
◦ uses reminder advertising
◦ uses "bait and switch" advertising

Question 2

Retailers differ from wholesalers in that retailers ________.
◦ sell products to small-business owners
◦ sell products to wholesalers, government agencies, and educational institutions
◦ primarily sell products to consumers for personal use
◦ receive bulk shipments from producers
◦ create possession utility


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Marked as best answer by xsk4r3kr0w on May 9, 2022

labrinker

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xsk4r3kr0w

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Reply 2 on: May 9, 2022
Great answer, keep it coming :)


Animal_Goddess

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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