Author Question: When people process persuasive messages using the central route (rather than the peripheral route), ... (Read 216 times)

laurencescou · **on:** Jun 22, 2018

When people process persuasive messages using the central route (rather than the peripheral route), they expend ____ energy and, if they change their attitudes as a result of the message, are likely to end up with ____ attitude change.

a. more; stronger
b. more; weaker
c. less; stronger
d. less; weaker

Question 2

According to the textbook, one critical reason why people hold on to their stereotypeseven in the face of refuting evidenceis that they tend to view pieces of refuting evidence as exceptions, which constitute their own (new) categories. That is, they tend to create ____.

a. typologies
b. biases
c. prototypes
d. subtypes