Less than 30 minutes into the four-hour film, Sanford could tell ...

[ss2343]

Less than 30 minutes into the four-hour film, Sanford could tell he was going to hate the movie. He considered getting up and walking out but felt compelled to sit through the whole movie because he had already spent his money on the ticket. This illustrates
 
  a. the sunk cost principle.
  b. the normative model.
  c. the due process model.
  d. equity theory.

Question 2

Baron and others (1996) found that participants' levels of conformity depended on how motivated they were to do well. When offered a financial incentive, conformity went
 
  a. down when the task was difficult and up when the task was easy.
  b. up in both conditions.
  c. down in both conditions.
  d. up when the task was difficult and down when the task was easy.

[InfiniteSteez]

Answer to Question 1

a

Answer to Question 2

d