The Lipton Ice and dextrose pill research demonstrated that subliminal messages are most effective when participants
a. cared very much about the issue.
b. were low in self-monitoring.
c. were low in the need for evaluation.
d. really needed the item being advertised.
Question 2
Assessment centers' multidimensional approach to making hiring decisions is
a. good at predicting who will make a good employee.
b. very inexpensive compared to traditional methods
c. assumed to be less effective than traditional interviews.
d. more prone to applicant attempts to manipulate the interview process.
Research Methods
Research Methods: Advantages and Limitations
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