In a study about political attitudes and opinions during the 2004 presidential election, researchers used brain imaging to examine what happened in the brain when participants listened to positive or negative statements about the candidate of their choice. They found that most affected were those areas of the brain associated with which of the following?
a. emotion
b. reasoning
c. speech
d. mood
Question 2
The covert attitude measure that uses electrodes pasted onto the scalp to record the waves of electrical brain activity is called a(n)
a. facial electromyography.
b. bogus pipeline.
c. electroencephalogra ph.
d. implicit association test.
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