Author Question: Mark just received notice that he was accepted to law school. Excited, he walks outside his house to ... (Read 126 times)

plus1 · **on:** Jun 22, 2018

Mark just received notice that he was accepted to law school. Excited, he walks outside his house to tell his roommate, who is working in the front yard.

As he exits his house, he runs into the postal worker who always delivers the mail to his house. He has never liked the postal worker much, but now he is happy to see him and eagerly strikes up a conversation. Mark's evaluation of the poster worker is due to the __________ effect of receiving the news about law school. a) associated
b) direct
c) attachment
d) affiliation

Question 2

Jim works in advertising. He works with his team to create a television commercial for a new laundry detergent. In the commercial, a college student opens a package from his mother.

In the package are a number of the students' old blankets that the mother has washed with the laundry detergent in question. The student smells the blankets and is immediately transported to happy childhood memories. A month after the commercial aired, sales of the laundry detergent spiked, especially among college students. This effect was achieved by ________ conditioning. a) direct
b) nostalgic
c) classical
d) associated