This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Why is it especially important in marketing and sales messages to avoid implying offers or promises ... (Read 106 times)

silviawilliams41

  • Hero Member
  • *****
  • Posts: 560
on: Jun 23, 2018
Why is it especially important in marketing and sales messages to avoid implying offers or promises you cannot fulfill?
 
  What will be an ideal response?

Question 2

In the practice of ________, behaviorally targeted ads from one website follow an online shopper when he or she moves on to other websites.
 
  A) flanking
  B) remarketing
  C) cyber stalking
  D) stealth advertising
  E) unethical marketing


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

bookworm410

  • Sr. Member
  • ****
  • Posts: 341
Reply #1 on: Jun 23, 2018
Answer to Question 1

Answer: In many states, marketing and sales messages are binding contracts. Therefore, dishonesty in a sales message can lead to unfavorable legal action. For ethical reasons, it is always vital to avoid making promises you and your organization cannot keep.

Answer to Question 2

Answer: B
Explanation: B) In remarketing, behaviorally targeted ads follow users as they move from website to website.


silviawilliams41

  • Hero Member
  • *****
  • Posts: 560
Reply #2 on: Jun 23, 2018
Thank you :)


bookworm410

  • Sr. Member
  • ****
  • Posts: 341
Reply #3 on: Jun 23, 2018
Happy to help you


« previous next »
 

Did you know?

Medications that are definitely not safe to take when breastfeeding include radioactive drugs, antimetabolites, some cancer (chemotherapy) agents, bromocriptine, ergotamine, methotrexate, and cyclosporine.

Did you know?

Malaria mortality rates are falling. Increased malaria prevention and control measures have greatly improved these rates. Since 2000, malaria mortality rates have fallen globally by 60% among all age groups, and by 65% among children under age 5.

Did you know?

Asthma occurs in one in 11 children and in one in 12 adults. African Americans and Latinos have a higher risk for developing asthma than other groups.

Did you know?

The word drug comes from the Dutch word droog (meaning "dry"). For centuries, most drugs came from dried plants, hence the name.

Did you know?

To prove that stomach ulcers were caused by bacteria and not by stress, a researcher consumed an entire laboratory beaker full of bacterial culture. After this, he did indeed develop stomach ulcers, and won the Nobel Prize for his discovery.

Reindeer standing on snow to avoid blood-sucking insects. Reindeer standing on snow to avoid blood-sucking insects.
Einstein - The important thing... Einstein - The important thing...
This chart illustrates the “drip down” model of government. In this, politics is formed by the soc This chart illustrates the “drip down” model of government. In this, politics is formed by the soc
a) Keep your thumb straight when applying pressure. b) Avoid hyperextending the thumb. c) Avoid ... a) Keep your thumb straight when applying pressure. b) Avoid hyperextending the thumb. c) Avoid ...
Step 8 is very important. Be sure that the customer’s concern has been corrected. Step 8 is very important. Be sure that the customer’s concern has been corrected.
Compression using reinforced palm. The heel of the top hand is placed to avoid putting pressure on ... Compression using reinforced palm. The heel of the top hand is placed to avoid putting pressure on ...
Video: The Vestibular System

For a complete list of videos, visit our video library