This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which is not an area that is considered when evaluating advertising? a. Markets b. Messages c. Costs ... (Read 77 times)

Pea0909berry

  • Hero Member
  • *****
  • Posts: 573
on: Jun 28, 2018
Which is not an area that is considered when evaluating advertising?
 a. Markets
 b. Messages
 c. Costs
 d. Results
 e. Media

Question 2

Which of the following statements are NOT true of mall intercepts?
 a. Due to the biased nature of the sampling frame, mall intercepts have become less popular with marketers inrecent years.
 b. One problem with a mall intercept approach is that not everyone shops at malls.
  c. One problem with a mall intercept approach is that the frequency with which a person shops at a mall affectshis or her likelihood of being asked to participate in the study.
 d. Both a and c.
  e. All of the above are true of mall intercepts.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

carojassy25

  • Sr. Member
  • ****
  • Posts: 299
Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

a


Pea0909berry

  • Member
  • Posts: 573
Reply 2 on: Jun 28, 2018
Wow, this really help

peter

  • Member
  • Posts: 330
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

According to research, pregnant women tend to eat more if carrying a baby boy. Male fetuses may secrete a chemical that stimulates their mothers to step up her energy intake.

Did you know?

In Eastern Europe and Russia, interferon is administered intranasally in varied doses for the common cold and influenza. It is claimed that this treatment can lower the risk of infection by as much as 60–70%.

Did you know?

Acetaminophen (Tylenol) in overdose can seriously damage the liver. It should never be taken by people who use alcohol heavily; it can result in severe liver damage and even a condition requiring a liver transplant.

Did you know?

Essential fatty acids have been shown to be effective against ulcers, asthma, dental cavities, and skin disorders such as acne.

Did you know?

All adults should have their cholesterol levels checked once every 5 years. During 2009–2010, 69.4% of Americans age 20 and older reported having their cholesterol checked within the last five years.

Angioplasty. One form is called balloon angioplasty, shown here. A balloon catheter is threaded into Angioplasty. One form is called balloon angioplasty, shown here. A balloon catheter is threaded into
Nonverbal communications convey strong, powerful messages that may be negative or positive. Nonverbal communications convey strong, powerful messages that may be negative or positive.
Two areas of reduced cortical volume and one area of increased cortical volume observed in people ... Two areas of reduced cortical volume and one area of increased cortical volume observed in people ...
Trigonometry, Area Problem Trigonometry, Area Problem
WHAT IS THE AREA OF THE REGION SHADED IN RED? WHAT IS THE AREA OF THE REGION SHADED IN RED?
A solenoid has an area of 41.0 cm2. Find the change in magnetic flux through the solenoid. A solenoid has an area of 41.0 cm2. Find the change in magnetic flux through the solenoid.
Video: Oxygen - hemoglobin dissociation curve & Hemoglobin's affinity with oxygen - acidity

For a complete list of videos, visit our video library