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Author Question: Which is not an area that is considered when evaluating advertising? a. Markets b. Messages c. Costs ... (Read 39 times)

Pea0909berry

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on: Jun 28, 2018
Which is not an area that is considered when evaluating advertising?
 a. Markets
 b. Messages
 c. Costs
 d. Results
 e. Media

Question 2

Which of the following statements are NOT true of mall intercepts?
 a. Due to the biased nature of the sampling frame, mall intercepts have become less popular with marketers inrecent years.
 b. One problem with a mall intercept approach is that not everyone shops at malls.
  c. One problem with a mall intercept approach is that the frequency with which a person shops at a mall affectshis or her likelihood of being asked to participate in the study.
 d. Both a and c.
  e. All of the above are true of mall intercepts.


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carojassy25

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

a


Pea0909berry

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Reply 2 on: Jun 28, 2018
Gracias!

xiaomengxian

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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