Author Question: Services are the more tangible than manufactured goods and manufactured goods are more intangible ... (Read 153 times)

Caiter2013 · **on:** Jun 28, 2018

Services are the more tangible than manufactured goods and manufactured goods are more intangible than services.

Indicate whether the statement is true or false

Question 2

A researcher needs to determine how many boxes of a particular brand of cereal were sold in a given region in a
typical week. Which of the following is probably the best method?
a. Arrange for a pantry audit.
b. Put a researcher with a clipboard next to the cereal display.
c. Collect supermarket scanner data.
d. Conduct a survey of shoppers.
e. Employ a mystery shopper.