Author Question: When a customer has direct contact with either the product or service itself, or with ... (Read 59 times)

nenivikky · **on:** Jun 28, 2018

When a customer has direct contact with either the product or service itself, or with representatives of it by a third party, it is called touchpoints.

Indicate whether the statement is true or false

Question 2

The observation method
a. Cannot measure all consumer characteristics precisely but can give very good estimates for awareness,intentions, motivations, and past behavior.
b. Is limited in that only behaviors can be observed.
c. Is considered to be more objective than the communication method.
d. Is a faster means of data collection than the communication method because a detailed questionnaire does nothave to be prepared, and observers can quickly record many observations.
e. Requires development of sophisticated procedures to be effective.