Unwritten, employee-based control mechanisms that subtly affect ...

[tiffannnnyyyyyy]

Unwritten, employee-based control mechanisms that subtly affect the individual and group behaviors of employees are called:
 a. formal marketing controls.
 b. informal marketing controls.
 c. marketing process controls.
 d. intangible marketing controls.
 e. employee consensus controls.

Question 2

IBM's Slamtracker, which analyzes years of Grand Slam tennis data to compare historic head-to-head statistics of
  competitors to predict keys to winning a match is an example of which kind of analysis?
 a. Descriptive
  b. Competitive
  c. Prescriptive
  d. Historical
  e. Predictive

[rnehls]

Answer to Question 1

b

Answer to Question 2

e

[tiffannnnyyyyyy]

Excellent

[tkempin]

Gracias!