Author Question: Unwritten, employee-based control mechanisms that subtly affect the individual and group behaviors ... (Read 56 times)

tiffannnnyyyyyy · **on:** Jun 28, 2018

Unwritten, employee-based control mechanisms that subtly affect the individual and group behaviors of employees are called:
a. formal marketing controls.
b. informal marketing controls.
c. marketing process controls.
d. intangible marketing controls.
e. employee consensus controls.

Question 2

IBM's Slamtracker, which analyzes years of Grand Slam tennis data to compare historic head-to-head statistics of
competitors to predict keys to winning a match is an example of which kind of analysis?
a. Descriptive
b. Competitive
c. Prescriptive
d. Historical
e. Predictive