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Author Question: A(n) ____ is an overall evaluation that expresses how much we like or dislike an object, issue, ... (Read 208 times)

jparksx

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A(n) ____ is an overall evaluation that expresses how much we like or dislike an object, issue, person, or action.
 a. personality
  b. belief
  c. cognition
  d. attitude
  e. view

Question 2

Which of the following is a benefit of customer retention?
 a. New purchases.
 b. It costs 3 to 5 times less to keep a customer than to get a new one.
 c. Existing customers are not willing to pay more for a firm's service.
 d. Leads to negative referrals.



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rosiehomeworddo

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Answer to Question 1

D

Answer to Question 2

b





 

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