This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: All of the following are broad categories of communication tools that make up the communications mix ... (Read 190 times)

fox

  • Hero Member
  • *****
  • Posts: 540
on: Jun 28, 2018
All of the following are broad categories of communication tools that make up the communications mix except:
 A) personal selling.
  B) sales promotion.
  C) personal letters.
  D) advertising.
  E) publicity and sponsorships.

Question 2

To successfully utilize SWOT analysis as a catalyst for strategic planning, the marketing manager must focus on several important issues. Which of the following IS NOT one of these issues?
 A) The manager must look beyond the firm's current product offerings.
  B) The manager must find ways to connect the firm's strengths to its opportunities.
  C) The manager must strive to convert weaknesses into strengths.
  D) The manager must attempt to minimize the firm's limitations.
  E) The manager must find ways to transform key threats into strengths.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

brbarasa

  • Sr. Member
  • ****
  • Posts: 308
Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

E


fox

  • Hero Member
  • *****
  • Posts: 540
Reply #2 on: Jun 28, 2018
Thank you :)


brbarasa

  • Sr. Member
  • ****
  • Posts: 308
Reply #3 on: Jun 28, 2018
Happy to help you


« previous next »
 

Did you know?

The Centers for Disease Control and Prevention has released reports detailing the deaths of infants (younger than 1 year of age) who died after being given cold and cough medications. This underscores the importance of educating parents that children younger than 2 years of age should never be given over-the-counter cold and cough medications without consulting their physicians.

Did you know?

The tallest man ever known was Robert Wadlow, an American, who reached the height of 8 feet 11 inches. He died at age 26 years from an infection caused by the immense weight of his body (491 pounds) and the stress on his leg bones and muscles.

Did you know?

The newest statin drug, rosuvastatin, has been called a superstatin because it appears to reduce LDL cholesterol to a greater degree than the other approved statin drugs.

Did you know?

The toxic levels for lithium carbonate are close to the therapeutic levels. Signs of toxicity include fine hand tremor, polyuria, mild thirst, nausea, general discomfort, diarrhea, vomiting, drowsiness, muscular weakness, lack of coordination, ataxia, giddiness, tinnitus, and blurred vision.

Did you know?

The term bacteria was devised in the 19th century by German biologist Ferdinand Cohn. He based it on the Greek word "bakterion" meaning a small rod or staff. Cohn is considered to be the father of modern bacteriology.

Stand over a rocker base to make weight shifts. Stand over a rocker base to make weight shifts.
Therapeutic Communication Skills Therapeutic Communication Skills
A typical beginning technician tool set that includes the basic tools to get started. A typical beginning technician tool set that includes the basic tools to get started.
The tools necessary to adjust the valves on an engine with adjustable rocker arms include basic hand ... The tools necessary to adjust the valves on an engine with adjustable rocker arms include basic hand ...
A typical OBD-II data link connector (DLC). The location varies with make and model and may even be ... A typical OBD-II data link connector (DLC). The location varies with make and model and may even be ...
If we make the substitution z=sqrt(x) to ∫sqrt(1-sqrt(x)) dx, the resulting integral is If we make the substitution z=sqrt(x) to ∫sqrt(1-sqrt(x)) dx, the resulting integral is
Video: Carbon fixing adaptations Animation

For a complete list of videos, visit our video library