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Author Question: Yoplait Yogurt's Save Lids to Save Lives promotion benefiting the Susan G. Komen Breast Cancer ... (Read 181 times)

ghost!

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on: Jun 28, 2018
Yoplait Yogurt's Save Lids to Save Lives promotion benefiting the Susan G. Komen Breast Cancer Foundation is an example of:
 a. sponsorship marketing.
 b. charity sponsorship.
 c. cause-related marketing.
 d. proactive MPR.

Question 2

A factor that would ordinarily result in a longer marketing channel is:
 a. a product with a low level of technical complexity.
 b. a high level of geographic concentration of customers.
 c. the manufacturer's desire to control the channel.
 d. the product's need for specialized knowledge, technical information, and regular service.


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LegendaryAnswers

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

a


ghost!

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Reply 2 on: Jun 28, 2018
Gracias!

tkempin

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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