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Author Question: A marketer was interested in testing different levels of discounts to offer consumers in a coupon, ... (Read 75 times)

KimWrice

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on: Jun 28, 2018
A marketer was interested in testing different levels of discounts to offer consumers in a coupon, so an experiment was conducted with three different coupon offers: 50, 75, and 1.00 . Subjects were randomly assigned to one of the three treatment levels and were given a coupon with that specific discount. They were then asked how likely they were to use the coupon. Which type of experimental design does this represent?
 a. single-block design
 b. completely randomized design
 c. discounted design
 d. single factor design

Question 2

Pepsi paid millions of dollars to be the official sponsor of the SuperBowl. However, commercials for Coca-Cola also ran during the telecast. Coca-Cola used what form of PR to suggest sponsorship of the event?
 a. Event Sponsorship
 b. Ambush Marketing
 c. Advantage Marketing
 d. Implied Sponsorship


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AISCAMPING

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

b


KimWrice

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Reply 2 on: Jun 28, 2018
Gracias!

tranoy

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Reply 3 on: Yesterday
Excellent

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