Author Question: Structural equations modeling (SEM) allows a researcher to build and test a theory by assessing its ... (Read 73 times)

PhilipSeeMore · **on:** Jun 28, 2018

Structural equations modeling (SEM) allows a researcher to build and test a theory by assessing its fit with reality.

Indicate whether the statement is true or false

Question 2

Research that addresses research objectives through empirical assessments that involve numerical measurement and analysis approaches is called ____.
a. quantitative marketing research
b. qualitative marketing research
c. extensive marketing research
d. grounded marketing research