Once a company has decided to do something different (rather than ...

[moongchi]

Once a company has decided to do something different (rather than do nothing or do nothing differently), what kinds of changes can it make?

Question 2

When a researcher is attempting to predict sales volume by using building permits, amount of advertising, and the income levels of residents, the researcher is most likely using ____.
 a. univariate analysis
  b. a chi-square analysis
  c. multiple regression analysis
  d. factor analysis

[Brummell1998]

Answer to Question 1

First, companies can try to make more money. They may set a numeric goal or a relative goal related to proportion of market share. They may make sales goals in terms of units or change from a previous time period. Second, they can try harder to please their customers. They may do this by creating loyalty programs or offering customization and personalization. Third, they can try to reposition the brand. This may happen through better promotional communications, new advertising strategies, or different means of distribution. Finally, companies may set goals about broader social concerns like human resources, internal marketing, or social concernscharities, social justice issues, etc.

Answer to Question 2

C

[moongchi]

Gracias!

[yeungji]

Thanks for the timely response, appreciate it