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Author Question: Wal-Mart transmits information electronically each day to Wrangler jeans about unit sales of this ... (Read 108 times)

swpotter12

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on: Jun 28, 2018
Wal-Mart transmits information electronically each day to Wrangler jeans about unit sales of this product in its retail outlets so that Wrangler can replenish Wal-Mart's inventory on an as-needed basis. What term describes this function?
 a. cookies
  b. EDI
  c. pull technology
  d. data transference

Question 2

Explain the purpose of a conjoint study.


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jgranad15

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Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

Conjoint studies are used for questions of pricing, new products, and branding. They help marketers to understand how consumers make trade-offs. Consumers can't have everything, of course, because the more bells and whistles that are added to a product, the higher the cost gets (which consumers don't like.) So, knowing this, what do customers really want?


swpotter12

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Reply 2 on: Jun 28, 2018
Gracias!

olderstudent

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Reply 3 on: Yesterday
Excellent

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