Author Question: Wal-Mart transmits information electronically each day to Wrangler jeans about unit sales of this ... (Read 104 times)

swpotter12 · **on:** Jun 28, 2018

Wal-Mart transmits information electronically each day to Wrangler jeans about unit sales of this product in its retail outlets so that Wrangler can replenish Wal-Mart's inventory on an as-needed basis. What term describes this function?
a. cookies
b. EDI
c. pull technology
d. data transference

Question 2

Explain the purpose of a conjoint study.

jgranad15 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

B

Answer to Question 2

Conjoint studies are used for questions of pricing, new products, and branding. They help marketers to understand how consumers make trade-offs. Consumers can't have everything, of course, because the more bells and whistles that are added to a product, the higher the cost gets (which consumers don't like.) So, knowing this, what do customers really want?