This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: An important aspect of the marketing concept is a(n) ____. a. single-functional perspective b. ... (Read 109 times)

tiara099

  • Hero Member
  • *****
  • Posts: 588
on: Jun 28, 2018
An important aspect of the marketing concept is a(n) ____.
 a. single-functional perspective
  b. emphasis on short-term profitability
  c. consumer orientation
  d. producer chain

Question 2

Describe what a CRM program is and the types of information used.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

underwood14

  • Sr. Member
  • ****
  • Posts: 346
Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

A CRM program is used to learn about customers. It is used to find out which customers are loyal. Originally, CRM systems collected primitive customer information like customer identification and contact information. They also collected RFM data. The CRM system has been expanded so that companies can provide specific offerings through cross-selling efforts.


tiara099

  • Member
  • Posts: 588
Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)

xiazhe

  • Member
  • Posts: 331
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

Acetaminophen (Tylenol) in overdose can seriously damage the liver. It should never be taken by people who use alcohol heavily; it can result in severe liver damage and even a condition requiring a liver transplant.

Did you know?

Children with strabismus (crossed eyes) can be treated. They are not able to outgrow this condition on their own, but with help, it can be more easily corrected at a younger age. It is important for infants to have eye examinations as early as possible in their development and then another at age 2 years.

Did you know?

Adolescents often feel clumsy during puberty because during this time of development, their hands and feet grow faster than their arms and legs do. The body is therefore out of proportion. One out of five adolescents actually experiences growing pains during this period.

Did you know?

Fatal fungal infections may be able to resist newer antifungal drugs. Globally, fungal infections are often fatal due to the lack of access to multiple antifungals, which may be required to be utilized in combination. Single antifungals may not be enough to stop a fungal infection from causing the death of a patient.

Did you know?

Interferon was scarce and expensive until 1980, when the interferon gene was inserted into bacteria using recombinant DNA technology, allowing for mass cultivation and purification from bacterial cultures.

Concept Care Map Concept Care Map
A single overhead camshaft engine with a timing belt that also rotates the water pump. A single overhead camshaft engine with a timing belt that also rotates the water pump.
These photos show a rat burying a test object from which it has just received a single mild shock. These photos show a rat burying a test object from which it has just received a single mild shock.
Single-cell circulation model Single-cell circulation model
Graph showing oral administration of a single-dose drug. The time of onset is 2 hours and the end of ... Graph showing oral administration of a single-dose drug. The time of onset is 2 hours and the end of ...
Calculation of the Value of Depletion for the 14 Most Important Minerals Calculation of the Value of Depletion for the 14 Most Important Minerals
Video: Sigmoidoscopy

For a complete list of videos, visit our video library