Author Question: Karen is attempting to put into words the key idea that encapsulates what her company's brand is ... (Read 31 times)

strangeaffliction · **on:** Jun 28, 2018

Karen is attempting to put into words the key idea that encapsulates what her company's brand is intended to stand for in its target market's mind. Karen is writing a ____.
a. relationship statement
b. creative brief
c. positioning statement
d. contact brief
e. touch point

Question 2

Which of the following is one of the quickest and least costly ways to conduct exploratory research?
a. Focus group
b. Data mining
c. Benchmarking
d. Literature search
e. Case analysis