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Author Question: The last step of the package-design process is to _____. a. register a trademark b. conduct a ... (Read 74 times)

future617RT

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  • Posts: 543
on: Jun 28, 2018
The last step of the package-design process is to _____.
 a. register a trademark
  b. conduct a product category analysis
  c. determine communication priorities
  d. perform a competitive analysis
  e. identify salient brand attributes/benefits

Question 2

Comparative advertising is particularly effective for promoting brands that _____.
 a. are new to the market
  b. have technological advances included in their features
  c. are in the decline stage of the product life cycle
  d. have been introduced to the market with sales promotion
  e. possess distinct advantages relative to competitive brands


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BAOCHAU2803

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

e


future617RT

  • Member
  • Posts: 543
Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)

xiazhe

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  • Posts: 331
Reply 3 on: Yesterday
Excellent

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