The last step of the package-design process is to _____. a. ...

[future617RT]

The last step of the package-design process is to _____.
 a. register a trademark
  b. conduct a product category analysis
  c. determine communication priorities
  d. perform a competitive analysis
  e. identify salient brand attributes/benefits

Question 2

Comparative advertising is particularly effective for promoting brands that _____.
 a. are new to the market
  b. have technological advances included in their features
  c. are in the decline stage of the product life cycle
  d. have been introduced to the market with sales promotion
  e. possess distinct advantages relative to competitive brands

[BAOCHAU2803]

Answer to Question 1

c

Answer to Question 2

e

[future617RT]

Thanks for the timely response, appreciate it

[tranoy]

YES! Correct, THANKS for helping me on my review