Author Question: A company cannot engage in corporate philanthropy without tying it to a CRM effort for which it must ... (Read 83 times)

arivle123 · **on:** Jun 28, 2018

A company cannot engage in corporate philanthropy without tying it to a CRM effort for which it must be held financially accountable.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Consequences are what consumers hope to receive (benefits) or avoid (detriments) when consuming brands.
a. True
b. False
Indicate whether the statement is true or false