Author Question: The key issue in the research on the predictive ability of ARS scores was whether these scores ... (Read 22 times)

MirandaLo · **on:** Jun 29, 2018

The key issue in the research on the predictive ability of ARS scores was whether these scores accurately predict the magnitude of _____ gain (or loss) following advertising.
a. share-of-voice
b. market-share
c. return on investment
d. audience
e. consumer awareness

Question 2

A(n) _____ is something physical and perceivable by our senses that represents, or signifies, something to somebody in some context.
a. stimulus
b. sign
c. referent
d. object
e. point