This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: _____ is based on the premise that there is a theoretical optimum range of exposures to an ... (Read 84 times)

clmills979

  • Hero Member
  • *****
  • Posts: 551
on: Jun 29, 2018
_____ is based on the premise that there is a theoretical optimum range of exposures to an advertisement with minimum and maximum limits.
 a. Effective reach
  b. Advertising reach
  c. Precise reach
  d. Calculated reach
  e. Exact reach

Question 2

Sophisticated practitioners realized that demographic information tells only part of the story about consumers' buying preferences and purchase behaviors, and began investigating consumers' _____ characteristics as a means of obtaining a richer understanding of consumer behavior.
 a. geographic
  b. economic
  c. census data
  d. psychographic
  e. holographic


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

livaneabi

  • Sr. Member
  • ****
  • Posts: 328
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

d


clmills979

  • Member
  • Posts: 551
Reply 2 on: Jun 29, 2018
Gracias!

nothere

  • Member
  • Posts: 324
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

For high blood pressure (hypertension), a new class of drug, called a vasopeptidase blocker (inhibitor), has been developed. It decreases blood pressure by simultaneously dilating the peripheral arteries and increasing the body's loss of salt.

Did you know?

Earwax has antimicrobial properties that reduce the viability of bacteria and fungus in the human ear.

Did you know?

In 1886, William Bates reported on the discovery of a substance produced by the adrenal gland that turned out to be epinephrine (adrenaline). In 1904, this drug was first artificially synthesized by Friedrich Stolz.

Did you know?

The most dangerous mercury compound, dimethyl mercury, is so toxic that even a few microliters spilled on the skin can cause death. Mercury has been shown to accumulate in higher amounts in the following types of fish than other types: swordfish, shark, mackerel, tilefish, crab, and tuna.

Did you know?

In 1864, the first barbiturate (barbituric acid) was synthesized.

Female choice based on male appearance. Female choice based on male appearance.
Relationships and dates divergence of living primate group based on molecular and DNA comparisons. Relationships and dates divergence of living primate group based on molecular and DNA comparisons.
Romanian Adoptees’ Cognitive Abilities, by Age of Adoption The later the age of adoption, the lower Romanian Adoptees’ Cognitive Abilities, by Age of Adoption The later the age of adoption, the lower
Based on the experiments summarized here, how do you think women would modify their interactions if ... Based on the experiments summarized here, how do you think women would modify their interactions if ...
Prevalence of drug use in the United States. Figures are based on a survey of people 12 years of age ... Prevalence of drug use in the United States. Figures are based on a survey of people 12 years of age ...
Sketch the graph of each function using transformations. State the domain and range. Sketch the graph of each function using transformations. State the domain and range.
Video: Autonomic Nervous System Animation

For a complete list of videos, visit our video library