Author Question: Brand insistence is the degree of brand loyalty in which a customer strongly prefers a specific ... (Read 130 times)

jjjetplane · **on:** Jun 29, 2018

Brand insistence is the degree of brand loyalty in which a customer strongly prefers a specific brand, will accept no substitute, and is willing to spend a great deal of time and effort to acquire that brand.

Indicate whether the statement is true or false

Question 2

Price elasticity of demand measures the sensitivity of demand to changes in price.

Indicate whether the statement is true or false