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Author Question: Brand insistence is the degree of brand loyalty in which a customer strongly prefers a specific ... (Read 71 times)

jjjetplane

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on: Jun 29, 2018
Brand insistence is the degree of brand loyalty in which a customer strongly prefers a specific brand, will accept no substitute, and is willing to spend a great deal of time and effort to acquire that brand.
 
 Indicate whether the statement is true or false

Question 2

Price elasticity of demand measures the sensitivity of demand to changes in price.
 
 Indicate whether the statement is true or false


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vickybb89

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Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

True


jjjetplane

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

peter

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Reply 3 on: Yesterday
Wow, this really help

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