Author Question: For some years now, enterprising individuals have gotten their own ideas, forums, and entertainment ... (Read 42 times)

Anajune7 · **on:** Jun 29, 2018

For some years now, enterprising individuals have gotten their own ideas, forums, and entertainment programs out in front of the public with no help from big tech firms, media conglomerates, or ad agencies. They simply posted their creations on the Internet. It began with blogs, moved to podcasts, expanded to social networks, moved on to YouTube videos, and transferred to Twitter. And it just keeps going. Audience members can download these technological tidbitstext, visual, and audio formatsto their laptops as well as to cell phones, Blackberries, iPods, iPads, and every other mobile gadget that hits the market. Eventually, public relations companies started getting into the act. A Midwest publisher launches a series of young adult books featuring witches, devils, and vampires. Several conservative church groups in Georgia, Alabama, and Mississippi stage protests and burn the books in videotaped media events, after which a number of nearby libraries ban the books. The publisher sets up a Facebook page to gather signatures in opposition of book-burning and book-banning and in support of free speech and free enterprise in a free society. It encourages visitors to put an emphasis on literacy, education, and open libraries. The publisher's Facebook page is a form of ____.
a. corporate image advertising.
b. advocacy advertising.
c. cause-related advertising.
d. influencer marketing.

Question 2

You work for a company that is marketing a new line of bathing suits. These bathing suits have a unique style that differs from other bathing suits, and you want to spread awareness among consumers and spark their interest. The bathing suit will be sold in stores nationwide. Probably the best promotion mix elements to use in your integrated marketing communications strategy are
A) personal selling and sales promotion.
B) advertising and personal selling.
C) advertising and sales promotion.
D) public relations and sales promotion.
E) personal selling and public relations.