Author Question: One advantage of sales promotion is that it breaks through the media clutter. Indicate whether the ... (Read 40 times)

yoooooman · **on:** Jun 29, 2018

One advantage of sales promotion is that it breaks through the media clutter.

Indicate whether the statement is true or false

Question 2

The use of the telephone and other nonpersonal media to introduce products to consumers, who then can purchase the products through the mail, telephone, or the Internet is called
A) direct marketing.
B) telemarketing.
C) remote purchasing.
D) direct-response marketing.
E) direct selling.