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Author Question: What are the purchasing situation variables in an industrial ... (Read 45 times)

jeatrice

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What are the purchasing situation variables in an industrial market?

Question 2

Distinguish between product usage and product benefit segmentation characteristics.



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Yixagurpuldink

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Answer to Question 1

The purchasing situation variables in an industrial market include the stage of the buying process and other factors that may influence the buying process, such as culture.

Answer to Question 2

Product usage characteristics are related to the amount of a product used. Product benefit characteristics are related to the benefits consumers derive from the product.




jeatrice

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it


brbarasa

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

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