This topic contains a solution. Click here to go to the answer

Author Question: Market and advertising research determines that certain media options hold the highest potential for ... (Read 35 times)

tiara099

  • Hero Member
  • *****
  • Posts: 588
Market and advertising research determines that certain media options hold the highest potential for shaping the consumer behavior of the target audience.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

In 2008, Chicago native Andrew Mason launched Groupon, a website that offered Chicago consumers various deals of the day.. At the time, Groupon had a unique business modeleach day, one groupon would be offered in a particular city. If a certain number of people signed up for the offer, then the deal became available to all. Now, only two years later, the business continues to grow, and the service is being offered in several more U.S. cities. Google made a multi-billion dollar offer for the company that Mason turned down in the December of 2010 . Continuing the company's rapid rise to success will be a challenging task for CEO Andrew Mason and his team because they will be the first to attempt to advertise the unique services. Groupon needs to find ways to attract new users, and looking into new forms of advertising will be essential to the company's success. Groupon decides to hire a full-service advertising agency to create a new campaign for the
  company. The ad agency agrees to be compensated if Groupon notices any positive change in sales and the number of customers on its site. This is an example of a(n) system of compensation.
 a. fixed fee
  b. commission
  c. incentive-based
  d. markup charge



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

nmyers

  • Sr. Member
  • ****
  • Posts: 336
Answer to Question 1

True

Answer to Question 2

c




tiara099

  • Member
  • Posts: 588
Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it


Animal_Goddess

  • Member
  • Posts: 339
Reply 3 on: Yesterday
Gracias!

 

Did you know?

Malaria was not eliminated in the United States until 1951. The term eliminated means that no new cases arise in a country for 3 years.

Did you know?

The horizontal fraction bar was introduced by the Arabs.

Did you know?

Cancer has been around as long as humankind, but only in the second half of the twentieth century did the number of cancer cases explode.

Did you know?

Eat fiber! A diet high in fiber can help lower cholesterol levels by as much as 10%.

Did you know?

After 5 years of being diagnosed with rheumatoid arthritis, one every three patients will no longer be able to work.

For a complete list of videos, visit our video library