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Author Question: When planning for a successful service performance, service marketers need to understand that a. a ... (Read 73 times)

jlmhmf

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on: Jun 29, 2018
When planning for a successful service performance, service marketers need to understand that
 a. a service performance occurs at a single moment in time.
  b. a service performance is a single event.
  c. a service offering typically takes shape prior to its performance.
  d. the basic service of the organization is often supported by a host of supplementary service elements.
  e. All of these service characteristics need to be understood by service marketers when planning a successful service performance.

Question 2

Which of the following is NOT one of the four P's of selling?
 a. power
  b. pleasure
  c. profit
  d. practice


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orangecrush

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Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

D. Benefits  power, profit, pleasure, and prestige  are what truly sell the business to a prospective franchisee. They are based upon the prospective buyer's problem or need and give them an opportunity to improve themselves and their lifestyle.


jlmhmf

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Reply #2 on: Jun 29, 2018
Thank you :)


orangecrush

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Reply #3 on: Jun 29, 2018
Happy to help you


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