Which of the following is not a measure of repeat purchase? a. ...

[DyllonKazuo]

Which of the following is not a measure of repeat purchase?
 a. repurchase c. brand satisfaction
  b. percentage of purchase d. All of the above are valid measures of repeat purchases.

Question 2

Which of the following is not a factor in making or breaking tracking studies?
 a. properly defined objectives c. proper sampling
  b. alignment with sales objectives d. All of the above are valid factors.

[nathang24]

Answer to Question 1

A
Repeat purchases refers to the situation in which consumer purchases the same brand over and over again.

Answer to Question 2

D
Some factors that make or break tracking studies are properly defined objectives, alignment with sales objectives, and proper sampling.

[DyllonKazuo]

Excellent

[meow1234]

Thanks for the timely response, appreciate it