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Author Question: Typical applications of conjoint include all of the following managerial questions except: a. How ... (Read 30 times)

deesands

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on: Jun 29, 2018
Typical applications of conjoint include all of the following managerial questions except:
 a. How does the choice probability of this product change if we change its appearance and ad message?
  b. What demographics are shared by the target segment for this product?
  c. Should we bring out a single product or an entire line?
  d. How should we price a new version of our product with upgraded features?

Question 2

In testing for the significance of a correlation, it is hypothesized that the correlation is equal to ______.
 Fill in the blank(s) with correct word


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ghepp

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Segmentation studies would be better served by cluster analysis, discriminant analysis, or multidimensional scaling.

Answer to Question 2

zero


deesands

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

jordangronback

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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