An analysis that compares the answer to the question: How ...

[berenicecastro]

An analysis that compares the answer to the question: How important is each of these attributes to you for an overnight delivery service? (e.g. on-time delivery, accurate invoicing, price, and so forth) when comparing several delivery service companies with a rating scale that rates these companies on the quality of their service on these same attributes is known as a(n) _____.
 a. moderator analysis
  b. contingency analysis
  c. importance-performance analysis
  d. index analysis

Question 2

All of the following are measurement elements for newspapers except
 a. circulation c. readership
  b. effective circulation d. paid circulation

[mirabriestensky]

Answer to Question 1

C

Answer to Question 2

B
There is no such measurement called effective circulation.

[berenicecastro]

TYSM

[mohan]

Thanks for the timely response, appreciate it