Author Question: Hamburger Haven distributes a simple survey to determine the overall summary judgment of customers' ... (Read 30 times)

michelleunicorn · **on:** Jun 29, 2018

Hamburger Haven distributes a simple survey to determine the overall summary judgment of customers' feelings about the company by using:
a. a normative standard.
b. a raw score.
c. a global measure.
d. a composite measure.
e. none of the above.

Question 2

Subjects are instructed to place an X on a line to indicate their feeling. They are told to place the X closer to the right the more they agree with a specific statement. This is:
a. itemized scale.
b. graphic-ratings scale.
c. thermometer scale.
d. semantic-differential scale.
e. summated-ratings scale.