This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: The underlying concept behind the push promotional strategy is: a. Manufacturer dominance of ... (Read 67 times)

xclash

  • Hero Member
  • *****
  • Posts: 681
on: Jun 29, 2018
The underlying concept behind the push promotional strategy is:
 a. Manufacturer dominance of promotion, especially national advertising.
  b. Using power to force acceptance of products by channel members.
  c. Using massive advertising to get consumers to push retailers into selling certain products.
  d. Securing mutual effort and cooperation between manufacturers and channel members in the use of promotion.
  e. Signaling the consumer that this is a product they must have.

Question 2

Companies relying on home-country middlemen relinquish their control of the marketing mix to their distributors in the target-market foreign country.
 
 Indicate whether the statement is true or false


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

tuwy

  • Sr. Member
  • ****
  • Posts: 336
Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

T
Companies relying on home-country middlemen relinquish their control of the marketing mix to their distributors in the target-market foreign country. Home-country middlemen provide all marketing services for firms that do not wish to enter the foreign market.


xclash

  • Member
  • Posts: 681
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

atrochim

  • Member
  • Posts: 331
Reply 3 on: Yesterday
Gracias!

« previous next »
 

Did you know?

The types of cancer that alpha interferons are used to treat include hairy cell leukemia, melanoma, follicular non-Hodgkin's lymphoma, and AIDS-related Kaposi's sarcoma.

Did you know?

Always store hazardous household chemicals in their original containers out of reach of children. These include bleach, paint, strippers and products containing turpentine, garden chemicals, oven cleaners, fondue fuels, nail polish, and nail polish remover.

Did you know?

A seasonal flu vaccine is the best way to reduce the chances you will get seasonal influenza and spread it to others.

Did you know?

Studies show that systolic blood pressure can be significantly lowered by taking statins. In fact, the higher the patient's baseline blood pressure, the greater the effect of statins on his or her blood pressure.

Did you know?

Critical care patients are twice as likely to receive the wrong medication. Of these errors, 20% are life-threatening, and 42% require additional life-sustaining treatments.

Male giraffes will engage in necking to establish dominance. Male giraffes will engage in necking to establish dominance.
Concept map for jacob's awareness Concept map for jacob's awareness
Dominance relationships among individuals play an important role in many primate societies. Dominance relationships among individuals play an important role in many primate societies.
The Concept of Pressure The Concept of Pressure
Petrissage with a flat hand. Apply compression across the abdomen in a wavelike motion. Push in ... Petrissage with a flat hand. Apply compression across the abdomen in a wavelike motion. Push in ...
Kyo and jitsu-concept of energy deficiency and excess from shiatsu. Kyo and jitsu-concept of energy deficiency and excess from shiatsu.
Video: Mechanics of Sound Animation

For a complete list of videos, visit our video library