This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: According to the text, which strategy does McDonald's employ? a. Global standardization c. Global ... (Read 97 times)

DyllonKazuo

  • Hero Member
  • *****
  • Posts: 565
on: Jun 29, 2018
According to the text, which strategy does McDonald's employ?
 a. Global standardization c. Global localization
  b. Regional standardization d. Ethnocentric modification

Question 2

Perceived risk can be associated with any product or service, but it tends to be higher when:
 A) the offering has a high price.
  B) the offering is old.
  C) a consumer confidently evaluates the offering.
  D) a lot of information is available about the offering.
  E) the opinions of others are not considered important.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

moormoney

  • Sr. Member
  • ****
  • Posts: 326
Reply #1 on: Jun 29, 2018
Answer to Question 1

C
McDonald's offerings are adapted to the local culture. At its restaurants in India, it offers a mutton burger. In Europe if offers alcoholic beverages. In Japan it offers rice. These are examples of a global localization strategy.

Answer to Question 2

A


DyllonKazuo

  • Member
  • Posts: 565
Reply 2 on: Jun 29, 2018
:D TYSM

juliaf

  • Member
  • Posts: 344
Reply 3 on: Yesterday
Gracias!

« previous next »
 

Did you know?

Aspirin may benefit 11 different cancers, including those of the colon, pancreas, lungs, prostate, breasts, and leukemia.

Did you know?

Astigmatism is the most common vision problem. It may accompany nearsightedness or farsightedness. It is usually caused by an irregularly shaped cornea, but sometimes it is the result of an irregularly shaped lens. Either type can be corrected by eyeglasses, contact lenses, or refractive surgery.

Did you know?

Anti-aging claims should not ever be believed. There is no supplement, medication, or any other substance that has been proven to slow or stop the aging process.

Did you know?

Anesthesia awareness is a potentially disturbing adverse effect wherein patients who have been paralyzed with muscle relaxants may awaken. They may be aware of their surroundings but unable to communicate or move. Neurologic monitoring equipment that helps to more closely check the patient's anesthesia stages is now available to avoid the occurrence of anesthesia awareness.

Did you know?

During pregnancy, a woman is more likely to experience bleeding gums and nosebleeds caused by hormonal changes that increase blood flow to the mouth and nose.

Global view of Mars as seen by the Viking 1 orbiter in 1980, showing the Valles Marineris (center) Global view of Mars as seen by the Viking 1 orbiter in 1980, showing the Valles Marineris (center)
Examples of Impacts Associated with Different Amounts of Global Average Temperat Examples of Impacts Associated with Different Amounts of Global Average Temperat
Global Economic Relationships Global Economic Relationships
The Shifting Global Setting The Shifting Global Setting
Legal Environment of Business: Online Commerce, Ethics, and Global Issues (Cheeseman) Legal Environment of Business: Online Commerce, Ethics, and Global Issues (Cheeseman)
Paired-end shotgun sequencing strategy Paired-end shotgun sequencing strategy
Video: Primary and secondary response to infection

For a complete list of videos, visit our video library