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Author Question: According to the text, which strategy does McDonald's employ? a. Global standardization c. Global ... (Read 80 times)

DyllonKazuo

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on: Jun 29, 2018
According to the text, which strategy does McDonald's employ?
 a. Global standardization c. Global localization
  b. Regional standardization d. Ethnocentric modification

Question 2

Perceived risk can be associated with any product or service, but it tends to be higher when:
 A) the offering has a high price.
  B) the offering is old.
  C) a consumer confidently evaluates the offering.
  D) a lot of information is available about the offering.
  E) the opinions of others are not considered important.


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moormoney

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
McDonald's offerings are adapted to the local culture. At its restaurants in India, it offers a mutton burger. In Europe if offers alcoholic beverages. In Japan it offers rice. These are examples of a global localization strategy.

Answer to Question 2

A


DyllonKazuo

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

aliotak

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Reply 3 on: Yesterday
Excellent

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