Discuss the arguments in favor of global ...

[penza]

Discuss the arguments in favor of global standardization.

Question 2

Jenna is reading a fashion magazine. While flipping through the pages, she notices a black-and-white photograph amidst a photoset containing vibrant colors. The black-and-white photograph may attract Jenna primarily because it is:
 A) an abstract stimulus.
  B) below her perceptual threshold.
  C) below her absolute threshold.
  D) in contrast with the competing stimulus.
  E) an habituated stimulus.

[pikon]

Answer to Question 1

The arguments in favor of global standardization include global consumers, international travel, and consumer preference for higher quality and lower price. Consumer's interests and product/service related needs are becoming more and more homogeneous worldwide. This allows for a common offering across markets. International travel exposes more consumers to advertisements and products. This allows for more global brand awareness. Global consumers are increasingly willing to sacrifice product-related features, function , and design in order to obtain higher quality at a lower price. This helps companies to develop common product platforms which results in economies of scale in research, development, production, distribution, and promotion.

Answer to Question 2

D

[penza]

Gracias!

[scottmt]

Excellent