Author Question: Discuss the arguments in favor of global standardization.[br][br][b][color=#FBB117]Question ... (Read 111 times)

penza · **on:** Jun 29, 2018

Discuss the arguments in favor of global standardization.

Question 2

Jenna is reading a fashion magazine. While flipping through the pages, she notices a black-and-white photograph amidst a photoset containing vibrant colors. The black-and-white photograph may attract Jenna primarily because it is:
A) an abstract stimulus.
B) below her perceptual threshold.
C) below her absolute threshold.
D) in contrast with the competing stimulus.
E) an habituated stimulus.

pikon · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

The arguments in favor of global standardization include global consumers, international travel, and consumer preference for higher quality and lower price. Consumer's interests and product/service related needs are becoming more and more homogeneous worldwide. This allows for a common offering across markets. International travel exposes more consumers to advertisements and products. This allows for more global brand awareness. Global consumers are increasingly willing to sacrifice product-related features, function , and design in order to obtain higher quality at a lower price. This helps companies to develop common product platforms which results in economies of scale in research, development, production, distribution, and promotion.

Answer to Question 2

D