Author Question: Which of the following is true regarding a global brand? a. A global brand uses the same name ... (Read 90 times)

chandani · **on:** Jun 29, 2018

Which of the following is true regarding a global brand?
a. A global brand uses the same name throughout the world.
b. A global brand uses the same logo worldwide.
c. A global brand uses the same positioning everywhere in the world.
d. All of the above are true statements.

Question 2

_____ are a particular end state or outcome that a person would like to achieve.
A) Subjective needs
B) Values
C) Goals
D) Societal ethics
E) Brand loyalties

bulacsom · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

D
A global brand has the same name, logo, image and positioning everywhere in the world. This form of standardization results in marketing efficiency and cost reduction. Modification of any of the brand elements suggests a regional or localization strategy. This may be found in the Global Standardization section (9-1a).

Answer to Question 2

C